Senior Director of Sales (Proactive)

Company Description

HOTEL OVERVIEW

Strategically located in the heart of Singapore’s shopping, dining and entertainment districts and with the City Hall and Esplanade Mass Rapid Transit (MRT) train stations and other major transportation nodes at its doorstep, Fairmont Singapore and Swissôtel The Stamford are the gateway to explore Singapore’s landscapes at your convenience. With a total of 2,030 well-appointed guestrooms, both hotels also offer a distinct collection of 12 lifestyle and dining choices including Michelin-starred fine dining restaurant JAAN by Kirk Westaway, cutting-edge meeting space at Raffles City Convention Centre with 34 meeting rooms and one of Asia’s largest spas, Willow Stream Spa.

ABOUT OUR COMPANY

At Fairmont Singapore and Swissôtel The Stamford, we design career plans and unveil new professional perspectives through our various development programs. We shine when YOU shine. Come and be part of our dynamic team and experience immerse growth and career opportunities with us.

Job Description

Sales Administration Responsibilities

• Establish leads/partnerships and direct efforts to achieve Groups, Corporate, Leisure, M.I.C.E, Airline, Luxury Consortia room night goals based on market segmentation and budget and to develop ongoing relationships with the clients
• Monitor sales production and adjust sales activities, account coverage and sales priorities as necessary to achieve the planned goals
• Develop account qualifications criteria and use market research to identify priority markets and accounts, to assign sales to assure coverage to all major markets and segments
• Monitor weekly activity of Senior / Sales Managers and ensure sales team is maximizing the use of resources to penetrate new accounts
• Develop annual sales department budget and execute sales programs and activities

​​​​​​​​​​​​​​ Sales Personnel Development Responsibilities

• Recruit, select train and motivate Sales department personnel to achieve sales goals
• Assure understanding of Job Descriptions, Goals, SOP of Sales Department personnel and conduct formal semi-annual evaluation and ongoing coaching and counseling
• Maintain established personnel policies and procedures of the hotels

Market Planning Responsibilities

• Participate in development and execution of hotel marketing plan to identify sources of group business to the hotel and establish solicitation programs to maximize sales
• Participate in development of marketing plan, sales action plan, profit plan, A&P budget and marketing audits
• Monitor forecast of all Groups, Corporate, Leisure, M.I.C.E, Airline, Luxury Consortia and identify valley periods of sales emphasis and achieve forecast

Communications Responsibilities

• Maintain close and open communication with other department heads
• Maintain timely communication with Corporate Sales Offices, STB that can generate leads and provide information
• Coordinate communication between Sales and Other Departments to assure awareness of bookings and sales programs
• Maintain  timely and responsive communication with accounts and prospects

Personal Account Servicing Responsibilities

• Joint service key accounts with Senior / Sales Managers  and ensure continuity in our communications with accounts

Inventory Management Responsibilities

• Monitor transient bookings in relation to room availability, room type and customer spending potential to maximize rooms and other revenue
• Ensure all corporate transient contracts are loaded and kept within a central file

Other Responsibilities

• Ensure that all safety, health, security and loss control policies and procedures and government legislation are adhered to
• Comply with hotel and department policies and procedures at all times
• To carry out other duties as and when assigned by the Management of the Hotel

 

Qualifications

• At least 8 years of relevant experience in the hotel industry
• Strong leadership, dynamic personality, excellent interpersonal skills with a good reputation for integrity and a role model
• Possess good communication and interpersonal skills at all levels of management
• Ability to manage and develop sales portfolio of clients
• Flexible and able to embrace and respond to change effectively
• Ability to plan, direct, organize and control the sales personnel
• Ability to make decision independently