Introduction to Hospitality, Evolutionary History & Current Trends
SEG Professional
This certificate program provides a holistic understanding of the origins of the hospitality industry and its evolution. It will take you on a journey of discovery through industry successes and failures, various strategies of recovery, creative models of innovation, essential analysis of global trends, and successful career planning for new generations in the global hospitality industry.
Real Estate Investment Decisions
Courses Select
Real estate investment has a long history, going back well before the advent of the stock market. But unlike investing in stocks, real estate usually requires the use of leverage: a property is acquired with a percentage of equity, the rest financed with debt. To make that risk pay off, investors must have a clear strategy, know whether investments will be profitable, and understand how best to raise capital. In this course, Jan A. deRoos, professor at the Cornell SC Johnson College of Business, uses real-world examples and practical tools to teach these critical components of profitable real estate investment.
Bacehlor of Science (Honours) Tourism & Digital Marketing
Technological University Dublin (TU Dublin)
Dublin, IrelandTourism is one of the world’s largest industries worldwide and is forecasted to be one of the fastest-growing global sectors, with exciting career opportunities. This programme focuses broadly on business and management subjects and more specifically on digital tourism marketing, to reflect the changing needs of the industry in light of technological advances. A suite of modules has been designed on the marketing and management of tourism enterprises such as visitor attractions, destination management companies, tour operators, travel agencies, hotels, conference centres and management bureaux. You’ll acquire theoretical and practical knowledge of tourism and marketing practices, gaining an understanding of the operation of the tourism industry and the use of digital tools for tourism marketing. Since European languages are becoming increasingly important in the world of work, you can choose to study one European language. There is a six-month work placement in Year 3. The programme offers students excellent networking opportunities so that they can make potentially career-opening contactsStudy Abroad Opportunities You’ll have the opportunity to study abroad as part of the Erasmus programme. Our students have undertaken exchanges in partner universities in France, Germany, Austria, Spain, the Netherlands, Hungary and Finland. Many of our partners offer study programmes through English. Postgraduate Study On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide..
MSc in Tourism Management
Technological University Dublin (TU Dublin)
Dublin, IrelandThe programme is a conversion programme aimed at both professionals currently employed within the tourism industry and those from complementary backgrounds who wish to enter the tourism field. In this context it may be of particular interest to people coming from a heritage, languages, geography, marketing or business background. This programme aims to equip participants with the necessary expertise to manage, co-ordinate and develop tourism businesses and projects in Ireland and abroad. It is aimed at both professionals currently employed within the tourism industry and those from related fields. This dynamic programme encourages interaction between academics and industry practitioners from the national and international tourism sector.
BA (Hons) International Food & Beverage Management - Swiss Alpine Diploma
Swiss Alpine Center Greece
Glyfada, Greece This is an innovative higher education program designed for future leaders in the culinary arts profession. It is a careful balance of the management and 'hands-on' skills required in this challenging field. The program includes specific cooking techniques, specific cuisine knowledge, food aesthetics and plating, menu planning, planning and controls, food science, and business management.
Swiss Alpine Diploma in Events & Conventions Management
Swiss Alpine Center Greece
Glyfada, GreeceThe Swiss Alpine Diploma in Events and Conventions Management programme is delivered in an actual hotel and hospitality campus, in order to offer students' opportunities to see service related practices taking place. Equal emphasis is given to acquiring knowledge on the operation and management of different departments and to applying it in a real business environment. In order to achieve this, students of the Events and Conventions Management programme, participate in various conferences, exhibitions and special events that happen in Athens.
First year students study about MICE (meetings, incentives, conferencing, exhibitions) operations such as customer service, food and beverage service, event set up and organization, venue selection, budgeting, accounting principles, and introduction to Event management. During the second year the students become more involved in the managerial aspects of Event and Convention operations and the hospitality industry in general. This involves the event management process, contracts and negotiations, vendor relations, financial accounting, human resources, organizational behavior, and Events and Conventions marketing studies.
In this way, students will get the necessary knowledge and ambition to participate in an actual industry practice placement during the summers.
Events & Conventions Management Content
The Events and Conventions Management curriculum has been devised in collaboration with City Unity College Hospitality Department's Industry Advisory Board, which provides advice and valuable insights on the necessary skills and knowledge that future professionals and leaders in this industry should possess. The exact breakdown of modules is as follows:
Front Office Management Certificate
Courses Select
Historical perspective of hotels and any other establishment that require a good front office department
Sources of revenue for hotels
Improving the meeting and function space of hotels
Deciding on your desired profit margin by effectively factoring cost of rooms, foods and opportunities
Different classification of hotels
Target audience for hotel establishments
Effectively differentiating room sales by dividing your accommodations into group rooms and transient rooms
Understanding market segmentation including corporate segments, group market segments, business segments, group market segments and pleasure segments
Different types and designations of hotel rooms
Importance of good architecture in providing excellent hospitality service
Effectively managing a hotel and its front office
How to meet and greet guests and guide them to their excellent room accommodations?
Determining the best mode of payment
Training the front desk clerk
Deciding on the best room rate structure
Working with the property management system
Accurately performing night audits
Providing the best housekeeping services
Measuring the performance of the hotel and the guest service on a regular basis