The Complete Digital Marketing Course - 12 Courses in 1
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Master Digital Marketing: Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!
Event Planning Foundations
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Do you excel at bringing people together? Turn your passion for event planning into a career. Event planners are employed in every industry. They bring teams together to achieve goals, celebrate milestones, bond outside the office, and work more productively. This course will give you tips, tricks, and techniques to make your next event a success—whether it's your first or fifty-first. Valerie Berry covers topics such as understanding your client's objectives, selecting a venue, getting the right technology in place, negotiating a budget, and building menus. Plus, learn how to manage the thousands of details that occur in the two weeks leading to an event, and follow up afterwards to make sure your clients and your vendors are satisfied.
Marketing Your Event
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Events are a big business. Over $512 billion is spent annually on events, from trade shows and fundraisers to online webinars, and it can be challenging to attract delegates and attendees in this crowded space. To make your next event a success, you need to plan and promote it far ahead of time. This course offers tips to successfully market your event. Chartered marketer Luan Wise reviews the different types of events, the stages of event marketing, and the resources you need to prepare and make your event more successful. She also reviews different methods of promotion, from traditional advertising and public relations to email, direct mail, and social media.
Communicating with Confidence
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Most people are afraid of speaking in public, but effective oral communication is a key skill in business. Jeff Ansell provides simple communication tools, strategies, and tips that are easy to use and produce immediate results. He'll help you sound more confident, use body and language to better express ideas, and overcome anxiety. In the last chapter of the course, all these concepts are brought together in two real-world coaching exercises that will help you see the techniques in action.
Crisis Communication
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Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course, business communication expert Laura Bergells walks you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large. She'll cover identifying audiences, assembling a crisis response team, crafting an initial statement, and evaluating your response once the crisis has passed.
Communicating in Times of Change
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Leadership communication is never more important than during times of change. This course helps supervisors and mid-level managers come up with a communication strategy that helps make a change initiative successful regardless of whether they are the ones instigating the change. Join communication experts Tatiana Kolovou and Brenda Bailey-Hughes as they address the who, why, when, how, and what of change.